In today’s digital era, internet is something we all cannot leave without. Everyone has a smartphone on hand, I mean most people have. I believe you have too.
Learning new knowledge and searching for solutions to solve problems are getting easier. Whenever I face problem in my work, first thing I do is go ‘Google’ to find solution. I love internet! It’s so convenient and make my life so easy.
Internet changed many things in our life, this including the way we socialize with each other. A very typical example is Facebook. I check my Facebook account every day, I check about my friends’ status to know what they are up to. I get the latest news update from facebook too.
Internet changes the way we do business. Online presence become one of the important factors to success in business today. People start finding opportunity to earn money online.
I am sure you heard about Internet Marketing. However, do you know what is internet marketing? Do you want to know what is internet marketing all about?
What is Internet Marketing All About?
Internet marketing also called online marketing is a process of promoting a brand, products or services over the internet. Basically it is marketing activities and advertising efforts that you can do online. This includes things like affiliate marketing, email marketing, social media marketing, blogging, paid marketing, search engine optimization and so on.
Type of Internet Marketing
There are many types of internet marketing. Now, let’s see some of them.
#1 Affiliate Marketing
Affiliate marketing is a marketing process in which an affiliate promote products or services online for companies (merchants) to get commission pays as return. In other words, this is a program for you to earn money online by promoting products or services for online retailers.
This is usually done by driving traffics from your website to the retailers and indirectly generate sales for the retailers.
Affiliate marketing at its very core is about relationships between 3 parties. The 3 parties are Merchant, Publisher and Consumer.
#2 Email Marketing
From the name itself you could tell it is a marketing process involves reaching out your customers by use of email.
Basically, any email communication that helps to build customer loyalty, trust in a product or company or brand recognition is considered email marketing.
Email marketing is an efficient way to stay connected with your clients while also promoting your business.
#3 Social Media Marketing
Social media marketing is the use of social media platform like facebook, twitter, Instagram or Google+ to promote products or services.
Most of the time it involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
Posting your contents in the format of image and video on social media platform is a very good way to build your audience engagement.
Below are some advantages of social media marketing:
- Increase your website traffic
- Building conversions
- Raising brand awareness
- Improve communication and interaction with your audiences
#4 Search Engine Marketing (SEM)
Search engine marketing is a marketing method where you pay for your website to appear in the paid advertising sections on search engine results pages to gain traffic. In other word, you increase your website traffic by purchasing advertisement on search engines.
Below are some of the common terms used to refer to SEM activities: –
- Pay-Per-Click (PPC)
- Cost-Per-Click (CPC)
- Cost-Per-Thousand-Impression (CPM)
- Paid Search Advertising
#5 Search Engine Optimization (SEO)
In the opposite of SEM, SEO is a process of getting your website traffic through unpaid or free search results on search engines.
Technically speaking, SEO is simply a matter of making sure your website is structured in a way that search engines understand.
This effort is to improve your website’s ranking and increase awareness in search engines. The result of these efforts is gaining more free or organic traffics.
Terms Use in Internet Marketing
There are many terms use in internet marketing fields. It is important to understand these terms or else you would get yourself confuse. Here I will give you some common terms that you would see them very often.
Squeeze page or Landing page is a web page designed to capture personal details (usually name and email address) from potential subscribers.
Sales Funnel or revenue funnel is refer to the buying process that companies lead customers through when purchasing products.
Niche – In internet marketing, a niche is referring to a distinct segment of a market, in other words an “audience”.
Cost-Per-Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, for example a sale, click, or newsletter sign up.
Massive Value Posts (MVP) or sometimes called cornerstone content is a blog post that has the abilities to generate huge amount of traffic, comment and social media shares.
4 Steps to Understand Internet Marketing and Make Money Online
#1 Focus on adding value
Have you ever think about how does Facebook and Google generate their revenues? Do you know that Facebook and Google didn’t focus on revenues at the outset? So, what they focus? Yes, they focused on value, focused on adding tremendous amounts of value to the world.
This is a very simple concept, the more value you add, the more successful you become. Let me ask you one question, would you trust a person who give you value and always help you? Would you buy something from a person you trust or a stranger? The answer is very obvious.
In internet marketing world, the first thing you must do is to set your expectation and mindset right. You must focus on adding value to people, helping people and educate people. The more people you help, the better you become.
#2 Decide what you want to do
Once you set your expectation and mindset the right way, the next step is to decide what you want to do in the internet marketing. You can become an affiliate marketer, you can become a network marketer or you can become a blogger. Let me quickly give you an overview of what do you do as an affiliate marketer and network marketer.
In a very simple explanation, affiliate marketer is a person who earn commission by promoting other people’s products. The process is very straight forward, you find a product you like, promote it to others, and earn a piece of the profit for each sale that you make. However, you must understand that as an affiliate marketer, you will need a lot of very targeted traffic if you want to make any real money.
Network marketing is also called multilevel marketing as the payouts models occurs at more than one level. It is a business model in which a distributor network is needed to build the business.
As a network marketer, your main role is constantly recruited new customers or business partners. Provide training and motivate your recruits is also part of the strategies to grow your business and make money.
One thing you must understand is that whatever you are going to do, you will need traffic, you need to drive a lot of traffics to your offer if you want to earn real money online.
#3 Decide how you want to communicate with people
The next step is to decide how you will communicate with your audience. You could write blog post to share ideas or to share your personal life experience. Perhaps you want to use social media to engage with your audience. Email marketing is another way to communicate with people.
Whatever way you want to do you must realize here is that you must good at copy writing. The better you good at copy writing, the more successful you will be in internet marketing.
#4 Pick a niche that you are passionate about
Last step, choose an interest. When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. The principle is very simple, when you are doing something you are interested at and passionate about, naturally you will put in more affort into it.
OK, awesome. You now have your niche, in other words, the direction for your brand & business. Now, you need to create your website and drive traffic to it. This is where you will be taking your niche idea and turning it into a tangible business.
Many people want to enjoy the lifestyle of working from home and earn money online. This can be achieved by leveraging the internet marketing industry to make money online.
However, most people failed in internet marketing due to wrong expectation and wrong mindset. You must understand what is internet marketing all about and understand that internet marketing is not a get-rich-quick approach to make money online. Internet marketing is a never-ending education and convoluted field.
Ensure that you learn from the pros and follow the reputable people online. Lastly, I hope my sharing could help you have a better understanding on what is internet marketing all about. Remember, focus on adding value is the key to success in internet marketing. The more value you can add and the more people you can help, the better the results you will have.
To Your Success,
Kwah Choon Hiong